FOLIO · Fintech UX Intelligence

FOLIO UX Advisor

The FOLIO UX Advisor is a competitive product intelligence assistant for fintech PMs, designers, and founders. Ask it how real users move through African fintech apps — where they hit friction, how long each step takes, what's worth copying, and what to avoid — and it answers from recorded sessions across 10 apps, the FOLIO Performance Index rankings, and cross-app behavioral data. Use the Chatbot to ask anything, or the Prompt Studio for ready-made questions and UI mockups. Preview chatbot here.

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Ask the UX Advisor anything about fintech product experience, benchmarks, or specific app flows.

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158 ready-to-run prompts for FOLIO's UX advisor chatbot. Swap any app with the inline dropdowns, set a default for every single-app prompt, then copy. Built for PMs, PMMs, and product designers mining real session data.

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01

Mockups & Wireframes

15
◰ Mockup

Build a wireframe of the lowest-friction KYC flow in the dataset.

◰ Mockup

Recreate 's send flow screen by screen with notes on wait times.

◰ Mockup

Mock up an ideal transfer-confirmation screen using the best elements across apps.

◰ Mockup

Show me 's onboarding as an annotated mockup highlighting friction.

◰ Mockup

Build a side-by-side wireframe of vs 's home dashboard.

◰ Mockup

Recreate the fastest PIN / checkout flow as a clickable wireframe.

◰ Mockup

Build a wireframe of the lowest-friction signup flow as a clickable prototype I can copy.

◰ Mockup

Recreate 's failed-transaction retry flow as an annotated wireframe.

◰ Mockup

Wireframe an ideal KYC document-upload screen using the best elements across apps.

◰ Mockup

Build a side-by-side wireframe of vs 's confirmation screen.

◰ Mockup

Mock up a pre-KYC checklist screen as a wireframe I can hand to design.

◰ Mockup

Recreate 's loan application flow screen by screen with notes on wait times.

◰ Mockup

Mock up an ideal loan-offer acceptance screen using the best elements across apps.

◰ Mockup

Recreate the fastest repayment / authorization flow as a clickable wireframe.

◰ Mockup

Recreate 's failed-repayment retry flow as an annotated wireframe.

02

Cross-App Comparison

8
✎ Analysis

Compare and 's transfer flows side by side with timing and friction.

✎ Analysis

Compare how and handle KYC and which is less painful.

✎ Analysis

How does 's tap count compare to the dataset median?

✎ Analysis

Which app needs the fewest screens to complete a transfer?

✎ Analysis

Compare auth methods across all apps — PIN vs biometric vs OTP.

✎ Analysis

Compare and on every Performance Index dimension.

✎ Analysis

Compare and 's loan application flows side by side with timing and friction.

✎ Analysis

Which app needs the fewest screens to complete a loan application?

03

What to Copy

7
◰ Mockup

Show me the best-in-class sign-up flow as an annotated mockup I can copy.

✎ Analysis

What does do better than every other app in the dataset?

✎ Analysis

If I'm building a new wallet, which 3 flows should I copy and from which apps?

✎ Analysis

Which app has the cleanest auth experience, and how do they do it?

✎ Analysis

Which app's amount-entry screen has the lowest input friction, and why?

✎ Analysis

If I'm building a new lending app, which 3 flows should I copy and from which apps?

✎ Analysis

Which app's loan-amount selection screen has the lowest input friction, and why?

04

What to Avoid

4
✎ Analysis

What are the top 5 UX mistakes to avoid based on this data?

✎ Analysis

What does get wrong that I should make sure not to repeat?

✎ Analysis

Which loading states and transitions cause the most dead time, and on which apps?

✎ Analysis

What causes users to abandon mid-flow, and where does it happen most?

05

Timing & Speed

7
✎ Analysis

Which app has the fastest transfer flow, and what exactly makes it fast?

✎ Analysis

What's the median time to complete a transfer on , broken down by stage?

✎ Analysis

How does sign-up time on compare to the dataset median?

✎ Analysis

Which app has the slowest KYC, and where does the time go?

✎ Analysis

Rank all apps by total active flow duration, fastest to slowest.

✎ Analysis

Which app has the fastest loan application flow, and what exactly makes it fast?

✎ Analysis

What's the median time to complete a loan application on , broken down by stage?

06

Friction

7
✎ Analysis

What are the most common friction points across all apps, and which should I avoid?

✎ Analysis

Where do users hesitate or pause the most on ?

✎ Analysis

What's the biggest friction blocker in 's transfer flow?

✎ Analysis

Which step — signup, KYC, funding, transfer — generates the most friction overall?

✎ Analysis

Show me every blocker- and terminal-severity friction event in the dataset.

✎ Analysis

What's the biggest friction blocker in 's loan application flow?

✎ Analysis

Which step — signup, KYC, loan application, disbursement, repayment — generates the most friction overall?

07

Rankings & Positioning

6
✎ Analysis

Which apps rank highest for Clarity, and what do they do differently?

✎ Analysis

Show me an app that's better than its reputation (big PC-to-PP shift) and why.

✎ Analysis

Where does rank across all five dimensions, and what's its weakest?

✎ Analysis

Which app is most overrated by reputation versus actual preference?

✎ Analysis

What's the gap between the Trust leader and , and how do I close it?

✎ Analysis

Rank the apps by Likelihood-to-recommend and explain the top 3.

08

Flow Deep-Dives

12
✎ Analysis

What's the ideal number of steps and fields for fintech sign-up, based on the data?

✎ Analysis

How do the fastest apps reduce sign-up abandonment?

✎ Analysis

Break KYC into its fragments (selfie, BVN, NIN) and show where time is spent.

✎ Analysis

What's the least painful way to collect KYC, based on observed sessions?

✎ Analysis

How do apps surface funding instructions, and which is clearest?

✎ Analysis

Walk me through 's full transfer flow with every screen and duration.

✎ Analysis

When do apps ask for auth — app open vs transaction — and what's least disruptive?

✎ Analysis

How is recipient / beneficiary selection handled across apps?

✎ Analysis

How do apps surface repayment instructions, and which is clearest?

✎ Analysis

Walk me through 's full loan application flow with every screen and duration.

✎ Analysis

When do apps ask for auth — app open vs repayment — and what's least disruptive?

✎ Analysis

How is bank-account linking and repayment-source selection handled across apps?

09

Input & Micro-Interactions

2
✎ Analysis

Which apps use auto-advance, autocomplete, and auto-resolve well?

✎ Analysis

Where do users make the most input corrections, and on which fields?

10

Commercial, Trust & PMM

4
✎ Analysis

What trust signals and regulatory badges do top apps surface, and where?

✎ Analysis

How do apps message fees and FX rates, and who's most transparent?

✎ Analysis

Based on rankings and flow data, what's 's sharpest weakness I can position against?

✎ Analysis

How do apps message interest rates, APR, and fees, and who's most transparent?

11

Build-Ready Specs & Handoff

7
✎ Analysis

Turn the lowest-friction onboarding flow into a written spec with screens, fields, and CTAs I can hand to my designer.

✎ Analysis

Write acceptance criteria for a KYC flow based on the lowest-drop-off pattern in your data.

✎ Analysis

Draft user stories for a send-money flow modeled on .

✎ Analysis

Give me an engineering handoff note for 's auth gate, including states and edge cases.

✎ Analysis

Turn 's funding flow into a screen-by-screen build list with annotations.

✎ Analysis

Draft user stories for a loan application flow modeled on .

✎ Analysis

Turn 's disbursement flow into a screen-by-screen build list with annotations.

12

Diagnose My Flow

7
✎ Analysis

Here's my onboarding [paste]. Compare it to the best in your data and tell me exactly what to cut or reorder.

✎ Analysis

Here's my KYC flow [paste]. Where will users drop off, based on what you've seen?

✎ Analysis

Here's my transfer confirmation screen [paste]. What's missing versus the strongest apps?

✎ Analysis

Review my failed-transaction handling [paste] against how top apps recover.

✎ Analysis

Score my signup flow against your dataset on friction, clarity, and trust, and name my weakest dimension.

✎ Analysis

Here's my loan-offer screen [paste]. What's missing versus the strongest apps?

✎ Analysis

Review my failed-repayment handling [paste] against how top apps recover.

13

Microcopy & States

7
✎ Analysis

Write the microcopy for a KYC document-upload screen based on the clearest apps in your data.

✎ Analysis

Give me error-state copy for a failed transfer, modeled on how the best apps recover.

✎ Analysis

Draft empty-state and loading-state copy for a wallet dashboard using observed patterns.

✎ Analysis

What does 's confirmation screen say word-for-word, and how would you tighten it?

✎ Analysis

Write a pre-KYC checklist screen that tells users exactly which documents to prepare.

✎ Analysis

Give me error-state copy for a failed repayment, modeled on how the best apps recover.

✎ Analysis

Draft empty-state and loading-state copy for a loan dashboard using observed patterns.

14

Localization & Market Fit

9
✎ Analysis

Adapt 's onboarding for a Nigerian mass-market wallet — what changes for BVN/NIN and CBN/NDIC?

✎ Analysis

The cleanest signup in your data is a USD/multicurrency app. Translate that flow for a naira wallet.

✎ Analysis

What compliance and trust copy should a Nigerian payments app show that a USD-account app wouldn't?

✎ Analysis

Which observed flows assume Google sign-in, and what's the fallback for users without it?

✎ Analysis

Adapt the best fee-disclosure pattern for a cross-border NGN→KES remittance corridor.

✎ Analysis

Adapt 's onboarding for a Nigerian mass-market lending app — what changes for BVN/NIN and CBN/NDIC?

✎ Analysis

The cleanest onboarding in your data — translate that flow for a mass-market naira lending app.

✎ Analysis

What compliance and trust copy should a Nigerian lending app show — around licensing, interest rates, and data use?

✎ Analysis

Adapt the best fee-disclosure pattern for clear loan interest, APR, and late-fee disclosure.

15

Usability Testing & QA

7
✎ Analysis

Based on where users hesitate most, write me a usability-test script for an onboarding flow.

✎ Analysis

List the top edge cases to QA in a transfer flow, drawn from observed friction and errors.

✎ Analysis

Which onboarding step should I A/B test first to cut drop-off, and what's the hypothesis?

✎ Analysis

Give me a checklist of failure states to test in a funding flow, based on real sessions.

✎ Analysis

What 5 moments should I watch for in my own user recordings, based on common friction points?

✎ Analysis

List the top edge cases to QA in a loan application flow, drawn from observed friction and errors.

✎ Analysis

Give me a checklist of failure states to test in a repayment flow, based on real sessions.

16

Teardowns

4
✎ Analysis

I'm doing my first UX teardown of 's . Coach me, don't do it for me. Give me only raw session evidence, recordings, timings, friction events, observed behavior, no scores or votes. Go one stage at a time, and after each ask what I notice and what it implies before you react, then sharpen my read. At the end I write the case study and you review my draft.

✎ Analysis

Show me 's raw evidence for one piece at a time, no scores or votes. For each, make me say what's happening and why it matters before you respond, then tell me where my read is sharp or off. I write the teardown, you critique it.

✎ Analysis

I'm structuring a teardown of for my portfolio. Don't hand me a structure or name the findings. Ask how I'd order it and what I think the headline issue is from the evidence, then pressure-test my choices.

✎ Analysis

Here's my draft teardown of . Don't rewrite it. Show me raw evidence I may have missed, ask how I'd reconcile it with my claims, and only after I answer, reveal what the panel found so I can see if my read held. [paste]

17

Comparative analysis

3
✎ Analysis

I'm comparing and on . Give me each one's raw evidence, no scores or votes, and ask which differences actually matter and why before you weigh in. Push me past the surface. I write the comparison, you critique it, and reveal the scores only after I've committed.

✎ Analysis

Show me raw evidence from a few apps in without telling me which is best. Ask me to spot the most meaningful contrast myself, then tell me whether I found a real one or a cosmetic one, and coach me to build the case around it.

✎ Analysis

Help me argue which of and handles better, working only from raw evidence, not scores. Make me take a position and defend it, then challenge my evidence the way an interviewer would before I write it up.

18

Product improvement

3
✎ Analysis

Coach me to write an improvement proposal for . Give me only raw session evidence, not scores or votes, and don't tell me which step is worst. Make me find the biggest problem from the evidence, propose a fix, and critique my diagnosis. Only after I commit, reveal what the panel found so I can check my read. Then I write the proposal.

✎ Analysis

I want to write a redesign rationale for 's . Show me the raw evidence, ask why I think it underperforms and where, and correct me only against the evidence, not by naming the answer. Have me propose the before-and-after. Review my logic, don't supply it.

✎ Analysis

Help me scope one high-impact fix for . Give me the raw friction evidence without scores, ask which fix I'd prioritize and why, and challenge my prioritization before I write it up. Reveal the panel's view afterward so I can compare.

19

Design track

3
✎ Analysis

I'm a designer critiquing 's . Give me raw evidence, not scores, and coach me to ground the critique in it: ask what I'd change and why, and push back whenever my reasoning is taste rather than evidence. I write the case study.

✎ Analysis

Help me build a before-and-after redesign story for 's from raw evidence only. For each change I propose, make me justify it with a specific observed behavior before you react. Don't design it or name the problem for me.

✎ Analysis

Give me 's raw friction evidence one item at a time, no scores. Ask me to turn each into a specific design recommendation, then tell me which of mine are defensible and which are vague, and why.

20

Engineering & builder track

3
✎ Analysis

I'm an engineer analyzing 's . Give me raw evidence, not scores, and ask what makes it work or fail from a build perspective before you react. Sharpen my answer. I write the technical-product breakdown, you check my reasoning.

✎ Analysis

Coach me to spec a feature that fixes 's biggest friction point. Show me the raw evidence without naming the problem, make me identify it and propose the fix, then critique my spec once I draft it. Don't write the spec.

✎ Analysis

I want to rebuild 's as a project. Give me the raw evidence of how it behaves now, no scores, ask which decisions I'd make and why, and challenge them before I write up the build. Reveal what the panel data says good looks like only after I've committed.

21

Interview prep

4
✎ Analysis

Quiz me on 's using the raw evidence, not the scores. Show me what users did, ask me to infer where the experience breaks and why, push me when I'm vague, and only reveal the panel's verdict after I've reasoned it out.

✎ Analysis

Run a mock product interview using as the case. Ask me to analyze a flow, let me struggle, then give hiring-manager feedback on my reasoning.

✎ Analysis

Help me defend my teardown. Ask me the hardest questions about my analysis and make me answer before you suggest stronger responses.

✎ Analysis

I'll tell you my strongest finding from . Ask me to pitch it as a two-minute project story, then critique my version. Don't model it for me first.

22

Personal brand & job hunt

3
✎ Analysis

I want to write a LinkedIn post about an insight I found on . Ask me what the insight and the takeaway are, let me draft it, then coach me on making it read as signal, not self-promotion. Don't draft it for me.

✎ Analysis

Help me write a portfolio intro from my teardown. Ask how I'd summarize my own work first, then tighten what I write. Keep it in my voice.

✎ Analysis

Coach me to write my portfolio's about section. Ask how I'd describe my analytical approach, then push me to make it specific and evidence-based. I write, you critique.

23

Master the FOLIO framework

2
✎ Analysis

Explain FOLIO's five dimensions, then quiz me until I can describe the methodology in my own words without prompting. Correct me when I drift.

✎ Analysis

Ask me to explain, in my own words, why analysis grounded in real user data is more credible than opinion. Critique my answer and push me until I can say it convincingly to a recruiter.

24

Visual exercises

12
◰ Mockup

Build a wireframe of 's money-transfer flow from the screenshots and session notes, and give me the raw friction evidence per step (timings, errors, retries, observed behavior) but not the scores. Have me name the worst step and propose a fix before you react, then critique my read.

◰ Mockup

Wireframe 's KYC and identity-verification flow and show me the raw evidence, including any captured error and processing screens. Ask me to diagnose where users get stuck and why, make me weigh it against at least one other step, then critique before revealing what the panel found.

◰ Mockup

Reconstruct 's loan-application flow as a wireframe with the raw step-by-step evidence. Have me pick the highest-friction step and write a fix as product requirements, then review it like a PM, checking whether the fix matches the observed behavior.

◰ Mockup

Wireframe the add-a-funding-source flow for and give me the raw evidence for how users fund the account. Have me decide whether the friction is about clarity or about steps, defend it, then critique me before showing the data.

◰ Mockup

Create stripped, unbranded wireframes of the KYC flow for three apps, , , , with no labels. Give me the friction evidence for each app separately. Have me predict which wireframe maps to which app and rank them by friction, commit to my reasoning, then reveal the answer and tell me where reading the layout misled me.

◰ Mockup

Show me unbranded wireframes of three apps' transfer flows plus the raw timing and error evidence for each, unlinked. Have me match flow to evidence and explain my logic, then reveal it and point out where the static layout did not predict the real friction.

◰ Mockup

Rebuild 's main dashboard as a wireframe with three critical actions removed. Give me a menu of candidate placements, have me place each one and justify it against information hierarchy, then show me where the real app put them and critique the gap.

◰ Mockup

Wireframe 's home screen with the primary actions blanked out. Have me decide which actions belong above the fold and where, defend the order, then reveal the real layout and the reasoning behind it.

◰ Mockup

Show me the single worst friction screen in 's as a wireframe with its raw evidence. Have me redraw that one screen to fix the problem, in words or a rough wireframe, then critique my redesign for buildability and whether it actually targets the observed failure.

◰ Mockup

Put two apps' wireframes side by side, and , with the raw evidence for each but no scores. Have me identify which design choices reduce friction and why, commit, then reveal both apps' panel results and check my read against them.

◰ Mockup

Give me only the raw session notes and timings for 's , no wireframe. Have me sketch or describe the flow screen by screen from the evidence alone, then show me the real screenshots and wireframe so I can see what I got right and what I assumed.

◰ Mockup

Show me the captured failure screens from 's with the raw evidence of what triggered each. Have me diagnose the cause of each failure and design the recovery path, then critique whether my recovery matches what actually went wrong and what compliance would allow.

25

Principle-grounded exercises

12
✎ Analysis

Explain the Doherty Threshold, then show me the processing and wait evidence from 's . Have me judge whether the app respects or violates it and point to the specific evidence, then critique my reasoning. If the data does not clearly show it, say so.

✎ Analysis

Teach me Hick's Law, then show me a decision point in 's flow where users choose between options (document type, funding method, menu). Have me assess whether the number of choices helps or hurts and why, then critique. Tell me if the evidence is too thin to judge.

✎ Analysis

Explain Jakob's Law, then show me 's against the conventions users know from other apps. Have me identify where it follows or breaks convention and whether that caused friction in the evidence, then critique my read.

✎ Analysis

Teach me Fitts's Law, then show me the primary call-to-action screens in 's . Have me evaluate target size, placement, and reachability and judge whether the design helps or fights the user, then critique. Flag it if the screenshots do not let us assess this fairly.

✎ Analysis

Explain Miller's Law and chunking, then show me a form or verification step in where the app asks for information. Have me judge whether the load is chunked well or dumped all at once, citing the evidence, then critique my analysis.

✎ Analysis

Teach me Tesler's Law, the conservation of complexity, then show me 's KYC flow. Have me decide who absorbs the complexity, the app or the user, and back it with evidence, then critique whether I assigned it correctly.

✎ Analysis

Explain the Peak-End Rule, then show me how 's ends, the success or failure screen plus the highest-intensity moment. Have me judge what impression the peak and the end leave and why, using the captured terminal screens as evidence, then critique.

✎ Analysis

Teach me the goal-gradient effect and progress indication, then show me 's onboarding steps. Have me assess whether the app shows users their progress and whether that would affect completion, citing evidence, then critique my reasoning.

✎ Analysis

Explain Postel's Law, be liberal in what you accept. Show me where handles user input, phone numbers, documents, formats, and any input errors in the evidence. Have me judge how tolerant the app is and where rigidity caused friction, then critique.

✎ Analysis

Teach me the Law of Proximity and common region, then show me a form or dashboard screen from . Have me evaluate whether related elements are grouped clearly and where grouping breaks down, then critique my read against the layout.

✎ Analysis

Explain the serial position effect, then show me 's main navigation or action menu. Have me judge whether the most important actions sit where users notice them first and last, and whether placement matches importance, then critique.

✎ Analysis

Teach me the aesthetic-usability effect and its trap, that a polished look can hide real friction. Show me an app that looks clean but has friction in the evidence, and one that looks plain but flows well. Have me separate how it looks from how it works, then critique where my eye might be biasing my judgment. This one is hard to prove from the data, so flag the limits.

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