FOLIO is a competitive research firm for fintech. We send real users through your rivals' apps, find exactly where they beat you, and hand you the answer. You name the competitors. We do the work.
FOLIO's own Performance Index is a live sample of our work, on real African fintech apps.
Fintechs win on product, faster flows, lower fees, and rewards built into every screen. They study each other constantly. The gap isn't knowing it's happening; it's having no standing way to see what they're doing or how you compare.
The decisive detail lives behind the login wall: onboarding, KYC, funding, the reward offers surfaced in-flow. None of it is visible from the outside.
The landscape shifts weekly. A competitor teardown from last quarter is already wrong. Intelligence has to be a function, not a project.
Standing up internal user research, a panel, and the tooling takes a year and real headcount, to reinvent something that already exists.
A competitive research firm that does the work: we run the studies, analyze the results, and tell you where you're losing and what to change. The answers, without building a team to get them.
You name the competitors and the question. We run the studies and deliver the answer. The same method behind FOLIO's public index, done for you.
Real users record themselves onboarding, performing KYC, and transacting on the rival apps you name. We capture what happens behind the login wall.
You get findings, not raw data: exactly where competitors beat you, screen by screen, benchmarked against your own app, with what to fix first.
Rivals ship changes constantly. We re-run studies and take new questions as they come up, so your team always has a current answer, not a stale snapshot.
From a single competitor teardown to a standing research partnership. You buy answers, not a tool to run yourself.
Our public Performance Index shows the kind of findings we deliver, running live on real African fintech apps. No login required.
A 20-minute walkthrough of the live platform and a sample teardown of your app against your closest competitors, before any commitment.