The Scoreboard for
African Consumer Tech.The Scoreboard for African Consumer Tech.
FOLIO helps product teams gather intel about competing products from real users at scale. Recorded sessions, behavioral data, and AI-analyzed UX patterns from across the African consumer tech landscape.
The FOLIO Performance Index
Africa's first standardised ranking of fintech and consumer apps, built on data from 50K+ verified testers evaluating each app across five performance categories.
The Index ranks Africa's leading consumer and fintech apps using independent, comparable data. Twenty verified users per app, five common dimensions, one objective scale. Every score defensible. Every app measured the same way.
Real users. Real flows. Real data.
We send verified testers into competitor apps to actually use them, then capture what happens behind the login wall.
Verified panel at scale
50,000+ verified users across Africa and the diaspora, recording themselves onboarding, performing KYC, and transacting on top fintech apps.
AI-analyzed sessions
We leverage AI to analyze UI patterns and friction events from hundreds of user-recorded sessions, surfacing the behavioral detail public scrapers cannot reach.
Updated continuously
New apps are added to the dashboard every week, and existing entries are continuously re-audited as competitors ship product updates.
The most popular consumer apps.
Every app in your competitive set. Every flow recorded by real users. Every finding standardised across the dataset.
→ Track feature parity. Understand how real users interact with other fintech apps. Stay current on the fast-evolving product landscape.
Preview the dashboard. Free.
See the data for four apps in our analytics dashboard, fully exposed. No login. No card. Just the data.
Full access. One price.
Everything your team needs to stay ahead of the competitive product landscape.
- Full dashboard access across dozens of apps
- Unlock performance analytics dashboard with AI video analysis of recorded user testing sessions
- See median screen time, taps per session, friction events, transition timing, and authentication flow patterns
- Benchmark your app against your closest competitors by market
- Real recorded user sessions, behavioral data, and friction analysis
- Weekly custom reports delivered to your inbox
- Continuous re-audits as competitors ship product updates
- New apps added every week
Your one-time onboarding to the FOLIO Performance Index.
- 20+ verified users sent through your full signup-to-transfer flow
- Scored across all 5 performance dimensions — friction, cost, clarity, trust, likelihood
- Track key UX signals like screen time, taps, friction events, transition speed, and authentication patterns
- Audit report with categorical findings, PC/PP gap analysis, and dimension-level breakdown
- 1 year full access to FOLIO performance index + Analytics dashboard
Know what competitors are shipping. See how users experience it. Optimize your roadmap.
FOLIO is the competitive intelligence platform built for product teams operating in African fintech. $19/month gets you and your team full access.