Trained on standard market research methods and on every study FOLIO has run. Give it your audience and what you are trying to learn, and it builds the instrument. Then it stays with whoever is doing the work.
Turning a vague question into something a session can actually answer.
"I want to know why buyers stay with an incumbent vendor." It tells you that is a switching-behaviour question and why hypotheticals will not answer it.
A timed discussion guide with probes under each question, built for the audience you named.
Criteria that keep the wrong people out, written so a researcher can apply them on a call.
How many sessions before the answers start repeating, for this audience and this question.
A field campaign puts several students in front of strangers on behalf of a company that is not theirs. Without a script the company gets several different pitches and several different claims. Give it the company's website and the brief, and it writes the pack everyone reads before the shift.
Thirty seconds, under seventy-five words. What it is, what is different, what it costs, in that order.
The five objections every field team hears, each written in the person's own words with a reply under thirty words.
The factual questions a stranger asks, each answer carrying where it came from, so students can say so and we can check it.
The claims no student may make, written as sentences and signed off by the client before anyone goes out.
Takes about two minutes. The pack comes back in the FOLIO field script format, ready for FOLIO review before it reaches the team.
Paste a question, get it rewritten so it does not hand the participant their response.
What to ask next when someone is giving you nothing.
Recording, consent, and what to say in the first ninety seconds.
How to ask about budget and price without the person shutting down.
Tags what each participant said against the study's questions and shows what repeats.
Which claims are strong enough to put in front of the client, and which are one person's opinion.
Drafts the summary in FOLIO's findings format, reviewed by us before delivery.
The Research Assistant drafts your brief when you post a project, before you commit a budget. The full study design tools open once the project is funded, so you can shape the study you are paying for.
Study design, field scripts, fieldwork and analysis, for the duration of every project you are assigned.
Post a project and the Research Assistant drafts the brief before you commit a budget.